Skip to content
ARDENTINTELLIGENCE

For independent car dealers

Make your stock work harder. Make follow-up easier.

We connect vehicle presentation, stock-led marketing and enquiry handling, with practical stock analysis to support the decisions behind your forecourt.

Marketing through to follow-up

One connected journey. A clear next step for your team.

Good-looking posts are one part of the job. The stock must be current, the buyer needs somewhere useful to go, and your team needs to know who will follow up. We design those steps together.

  1. 01

    Your current stock

    Agree the stock source and check availability, price and vehicle details before content is prepared.

  2. 02

    Consistent presentation

    A reusable backdrop designed with you, branded imagery and clear social posts with a call to action.

  3. 03

    A useful enquiry

    A vehicle-specific page and short form capture the buyer’s interest, contact details and next step.

  4. 04

    A visible follow-up

    A Lead Desk and email notification give your team a clear place to review enquiries and record progress.

Built around your dealership

A practical marketing workflow, with an agreed scope.

  • Custom indoor or natural outdoor backgrounds, designed and approved with you
  • Consistent vehicle imagery and dealer branding, with original photos retained for review
  • Stock-led social content and Meta campaign setup or refinement
  • Dealer-branded vehicle pages and structured enquiry forms
  • Lead Desk, email notifications and clear follow-up ownership
  • A reporting view that separates enquiries, appointments and recorded sales

What to expect

Start with a focused pilot.

We agree the vehicles, content volume, channels, access and approval process before setup. We also agree what will be measured and when to review it.

Service fees, advertising spend and any third-party costs are set out separately in your proposal. Your sales team remains responsible for buyer conversations, appointments and sales.

We commit to the agreed work and reporting. Lead volume, sales and return on advertising spend depend on stock, pricing, budget and follow-up, so they are not guaranteed.

Discuss a dealership pilot

Beyond the marketing

Better information for buying and stock reviews.

We have developed workflows that turn auction exports and a dealer’s sold-stock history into review-ready sourcing shortlists. Preferences and evidence remain visible, with a clear distinction between how well a vehicle fits your stock profile and the assumptions behind a possible bid.

Competitor analysis brings public stock listings into a structured briefing: stock mix, comparable advertised prices and changes worth investigating. Dated sources, incomplete captures and weak comparisons are made visible. A listing disappearing is not treated as a confirmed sale.

These are decision-support workflows scoped to each dealership. Your team makes the buying and pricing decisions.

Read how we approach stock intelligence

Business improvement experience. Applied to the forecourt.

Founder Jono Wisdom is a Chartered Project Professional with experience in complex transformation and business improvement across FTSE 100 organisations and SMEs. Ardent combines that background with hands-on marketing, stock analysis and automation development.

Meet the founder